Last Sunday evening's broadcast of 60 Minutes (CBS television news magazine launched in 1968) was a tribute to its creator and executive producer, Donald Hewitt (1922 - 2009). It was such a wonderful tribute; I hope you saw it. In one of the many interview clips aired about Mr. Hewitt, I was struck, in particular, by these four words he shared:
Tell Me A Story
Tell me a story...four little words. Suppose you were going to be interviewed for a 60 Minutes segment (your 15 minutes of fame). For the sake of this post, let's title the piece "Jobs: A Worldwide Workforce in Waiting." So, what would you say when a 60 Minutes reporter interviewed you and invited you to "Tell Me A Story." How would your story go? What would you share that would convince your viewing audience to hire you? Something to contemplate as you ponder your own story in preparation for that next real interview where you will be the star of your own 60 Minutes broadcast...tell me a story...
S haring your skills and successes, supported by specific examples of how you shape and strategize solutions, set standards and solve problems in a simple, straightforward style.
T argeting the text that you teach and tell your audience about your target goals, areas of interest, and why you are the top talent to do the task.
O ffering information and opening up about your originality, opportunities and options.
R ecalling and remembering the reasons you rock and freely reciting your results, rewards, and realities without repeated reminders.
Y ielding a yes for You and your viewing audience!
Tell Me A Story...four power-packed words shared by a very ingenious man with a lasting legacy.