Imagine that you are a business, trying to make a buck in this competitive market. Imagine that you have cut your staff to a skeleton crew to keep things afloat. Imagine what happens when one or more of your employees don’t show up for work. What do you do? Work 18 hours instead of the customary 10, 12 or 14? When someone doesn’t show, do you pay the price? Do your team members have to pick up the slack for the person who isn’t there?
Showing up is a big deal.
Not only is showing up a big deal for your employer, showing up online is also a big deal if you are a job seeker.
Here’s a true story the president (and hiring manager) of a small business (approximately 25 employees) shared with me:
Hiring Manager receives your two-page resume. Nice!
Hiring Manager googles you. Nothing! (Strike 1)
Hiring Manager bings you. Nothing! (Strike 2)
Hiring Manager returns to google to see if you are on LinkedIn. Nothing. (Strike 3)
Hiring Manager re-googles (is that a word?) your first and last name, along with your middle initial from resume.
Alas, some luck.
Hiring Manager spies a “John J. Smith” fourth entry from the top of the first page of google results….but oh wait….that “John J. Smith” lives in Arizona and is a CPA / lawyer…um, probably not you, anyway.
And it isn’t you because you are absent online.
You do not show up.
You are not present.
You are not there.
You are not here.
You cannot be found online.
In the Hiring Manager’s mind, do you even exist?
The Hiring Manager clicks out and mumbles to his assistant “Next.”
As 2012 gets underway, what steps can you take as a job seeker to make sure that you can be found online the first time a Hiring Manager searches for you? What, if anything, can you do to enhance your chances of showing up online in a way that provides value and credibility to your candidacy?
Homework Exercise:
Sometime this week, consider doing these three simple tasks:
1. Google yourself – do you show up? Yes? No?
2. Bing yourself – do you show up? Yes? No?
3. Do you show up in a LinkedIn search? Yes? No?
The president / hiring manager of the above-referenced company in this post told me that he is a baseball fan (Cards not Cubs) and relates baseball to everything in business: “Three strikes, you’re out.”
Hmm.
